Desktop & Mobile Web
Overview
Justin Wren, also known as "The Big Pygmy," isn't just a force in the octagon. He's a champion for the voiceless.After a successful career in mixed martial arts, Wren took his fighting spirit to a new arena:
social justice. Through his non-profit organization, Fight for the Forgotten (FFF), he tackles critical issues facing marginalized communities worldwide.
FFF serves as a beacon of hope for those struggling to be heard.
The organization focuses on two primary sub-initiatives:
The Bullied: This initiative addresses the devastating impact of bullying.
Wren, himself a former victim, understands the pain and isolation bullying inflicts.
The Thirsty: This initiative confronts the global water crisis.
Millions lack access to clean water, a basic human right. FFF's "The Thirsty" program works to secure clean water sources for affected communities.
My Role
I collaborated closely with the talented team at Fight For The Forgotten to craft a digital experience that aligned with their mission. Our work encompassed a wide range of creative disciplines, from conducting in-depth user interface (UI) and user experience (UX) research to develop intuitive and engaging designs, to creating captivating motion graphics that brought the brand to life.
Additionally, we focused on designing website layouts that were both visually appealing and highly functional, ensuring a seamless user journey.
The main page designs adhered to a consistent structural framework throughout the process.
While the overall layout remained relatively stable, there was a continuous refinement of essential
elements and design details.
All pages were meticulously designed to deliver optimal user experiences across a diverse range of devices and screen sizes, from expansive desktop monitors to compact smartphones.
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Los Angeles, CA
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