About the project
Acura contracted MXM Agency to give Acura.com, ranked #1 in automotive brand sites by JD Power & Associates, a refresh.
The goal was to create a new site from the ground up. Optimizing the experience to work across all screen and device sizes.
Small Call to Action Headline
Collaborated with Director of User Experience and Creative Director, adapting information architecture
and visual components from desktop to mobile web.
This process required creating mobile specific information and visual design. Interaction demos were created to refine complicated interactions. Designs
and demos were presented to client on regular
intervals.
Phone
After discussing with the MXM team the decision was made to design for the iPhone and the two most popular Android phone resolution. We employed Adaptive Images™ which serves images appropriate to the user’s device, reducing load time improving performance. This requires a bit more development work, but makes for an improved user experience on mobile especially when broadband access is limited.
Tablet
We aligned the tablet experience with the desk top taking into consideration possible slower bandwidth of wireless compared to desktops connected with WiFi. We also designed the interface to accommodate touch. We implemented mobile detection software serving lighter content and also removing unnecessary/unused JavaScript and CSS.
We Build High-Performing Websites For eCom Brands Looking to Scale.
Los Angeles, CA
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